🧩 1. The Hobby Is Expanding Beyond “Sports” đź“ş Pop Culture and Non-Sport Crossovers What used to be a “sports-only” niche is now spilling into movies, TV, anime, and gaming. Topps Disney 100, Dune, Star Wars Chrome, and Garbage Pail Kids have proven there’s massive collector overlap. Fanatics’ licensing strategy clearly shows they want collectors,…

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Oh man, you’ve hit on one of my favorite topics: why suddenly guys who normally buy yachts, vineyards, and Teslas that drive themselves into lakes are now dropping six and seven figures on sports cards. Let’s break this down hobby-content-creator style—with a few laughs—into the big factors fueling this wave of high-net-worth individuals (HNWIs) joining…

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