✅ Who is Ty Wilson?

  • Ty Wilson is the founder/host of Chasing Cardboard (also spelled Chasing Cardboard) — a YouTube/content series and business centered around high-stakes sports-card collecting and trading. Spokesman-Review+2Chasing Cardboard+2

  • He previously worked in corporate sales/negotiations and left that world for sports cards and content creation. Spokesman-Review

  • He’s been collecting since at least the late 1990s. On his site about page: “Collector since 1998.” Chasing Cardboard

  • He is active across platforms (YouTube, Instagram/X) as @BreakerCulture or “Ty Wilson – Chasing Cardboard” on YouTube. X (formerly Twitter)+1

🎬 What he does in the sports-card hobby

  • Content creation: Produces episodes featuring him traveling around the country, purchasing large collections, filming box breaks, and telling the stories behind collections. ("America Pickers meets sports cards" is how one article described his style). The Knight's Lance+1

  • Buying & trading: He and his team acquire significant collections (sometimes hundreds of thousands of cards) to grade, sort, sell, or feature on channel. In the article: “We can take half a million cards and know in about a week exactly what 2,000 or 3,000 we need to grade or sell.” Spokesman-Review

  • Live auctions / sales: Uses platforms like Whatnot, eBay, etc., to move inventory, highlight deals, and engage with hobby community. Spokesman-Review

  • Storytelling & sourcing: Instead of just ripping packs and flip videos, Wilson emphasizes the “story behind the cardboard” — the people, the history, the hunt. From the article: “What if we told stories just using the cardboard as the mechanism?” Spokesman-Review

🧠 His niche & unique value in the hobby

  • High-volume collector/aggregator: Many hobbyists open a box or buy a few singles; Wilson’s scale is bigger — whole collections, multi-thousand-card lots. That gives him access to deals most hobbyists don’t see. Spokesman-Review

  • Video production quality: With partner cinematographer Matt Coleman, his videos often have higher production values than typical hobby vloggers. Spokesman-Review

  • Educational and entertainment hybrid: His content offers both insights into value, grading, market behavior and the human side of collections (why someone held cards for decades, how deals happen).

  • Honest about risk: He openly discusses mistakes (e.g., buying a Jordan rookie card trimmed, losing value). From article: “I bought a 1986 Fleer Michael Jordan rookie … and discovered it had been trimmed.” Spokesman-Review

📈 Why hobby collectors might follow/learn from him

  • If you’re serious about the hobby (grading, large collections, flipping), his “behind the scenes” view is a useful model.

  • His emphasis on provenance, condition, and doing homework aligns with best practices in collecting.

  • His content shows the scale of what is possible: yes, you can chase expensive cards, but you should also know what you’re getting into (risk, expense, time).

  • The narrative angle: he shifts the hobby from purely “cards + value” to “cards + stories + people,” which is fun and humanizes collecting.

 

 

Quick summary

Ty Wilson (@BreakerCulture / Chasing Cardboard) = collector since 1998, turned large-scale buyer, content creator, storyteller in the sports-card hobby. He travels, purchases collections, produces videos about the process, and brings a blend of entertainment + serious hobby insight to cards.
If you’re interested in the business side of cards (acquisition, grading, collection building), his work is relevant. If you’re just buying singles casually, you’ll still find value in his insights, though scale might differ.

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