Fanatics Live Signing up internet celebrities like Dude Perfect to do box breaks on their live streaming site.
Dude Perfect doing crazy stunts!

Live stream selling, also known as live shopping or live commerce, has been a concept for several years, but its popularity has surged in recent times. The practice involves live-streamed videos where hosts showcase and demonstrate products, and viewers can make purchases in real-time. The exact origin of live stream selling is a bit challenging to pinpoint, but some key milestones include:

Asia, Especially China (Late 2010s): Live stream selling gained significant traction in Asia, particularly in China, in the late 2010s. Platforms like Alibaba’s Taobao Live and other Chinese e-commerce platforms embraced live stream shopping as a way to engage consumers and boost sales.

Social Media Platforms (2019 Onward): Live stream shopping found its way to major social media platforms. Instagram, Facebook, and YouTube began incorporating live shopping features, allowing influencers, brands, and businesses to sell products directly to their audiences during live broadcasts.

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Pandemic-Driven Acceleration (2020): The COVID-19 pandemic further accelerated the adoption of live stream selling. With physical stores closed or limited, businesses turned to digital platforms for direct-to-consumer interactions. Live shopping became a way to replicate the in-store shopping experience online.

Western Retailers and Brands (2020s): Western retailers and brands started to embrace live stream shopping as part of their e-commerce strategies. Companies began experimenting with live broadcasts to connect with consumers, showcase products, and drive sales.

Dedicated Live Commerce Platforms (2020s): New platforms dedicated to live commerce started to emerge. These platforms provide tools and features specifically designed for live stream selling, enabling businesses to host interactive and engaging shopping experiences.

The evolution of technology, the widespread use of smartphones, and the desire for more immersive online shopping experiences have contributed to the rise of live stream selling. While it has been around for some years, its prominence and integration into mainstream e-commerce have increased more recently. The exact starting point can vary depending on regional and platform-specific developments.

Will Fanatics Live have success signing on large influencer accounts? We’ll have to wait and see to find out.

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