According to multiple news outlets, Tom Brady has bought into Card Vault, 50% of ownership. The stores will be rebranded to now be called Card Vault by Tom Brady. Plans are to build out additional locations across the globe.

How Tom Brady Got Into Collectibles

Tom Brady, the greatest quarterback of all time, has become a major figure in the collectibles world, both as a subject of high-value memorabilia and as an investor/entrepreneur. Here’s how he got into the industry:

1. Brady’s Own Cards Became Hobby Gold 🏆

  • Brady’s 2000 Playoff Contenders Rookie Ticket Auto is one of the most valuable modern football cards.
  • A PSA 10 copy sold for $2.4 million in 2021, cementing his cards as elite investments.
  • His signed memorabilia (jerseys, helmets, and footballs) skyrocketed in demand after his 7 Super Bowl wins.

2. Launched Autograph and NFT Business – “Autograph” 🚀

  • In 2021, Brady co-founded Autograph, a company specializing in digital collectibles (NFTs) and exclusive athlete memorabilia.
  • The platform partnered with legends like Tiger Woods, Derek Jeter, and Wayne Gretzky to release limited-edition digital collectibles.
  • This move helped Brady become a direct player in the collectibles market beyond just being the subject of high-value items.

3. High-Profile Auctions & Record-Breaking Sales 💰

  • Many of Brady’s game-worn items have fetched six- and seven-figure prices at auction.
  • A game-worn Tampa Bay Buccaneers jersey from his final season sold for $1.2 million in 2023.
  • His collectibles are among the most valuable in football history, rivaling Michael Jordan and LeBron James in other sports.

4. Involvement in the Hobby Community 🏈

  • Brady has acknowledged the surge in sports card and memorabilia collecting, especially post-pandemic.
  • He has signed exclusive deals with memorabilia companies like Fanatics to ensure authenticity for collectors.
  • He has also personally engaged in the hobby, recognizing the nostalgia and investment potential.

5. The Future: Brady as a Hobby Icon 👑

  • As he transitions into retirement, Brady is cementing his legacy as both a player and a brand.
  • Expect more Brady-branded collectibles, autographs, and special-edition sports cards in the future.
  • His impact on the collectibles market will continue to grow, much like Michael Jordan’s influence on the basketball memorabilia world.
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