Squishmallows are the viral stuffed-plush toys that became a global affection magnet. They were launched in 2017 by Kelly Toys and are now owned by Jazwares (Berkshire Hathaway), with thousands of distinct characters and styles around the world. Their soft, marshmallow-like feel and endless character personalities made them a social media collecting sensation, especially on TikTok and Instagram, turning them into a broader pop culture phenomenon beyond just plush toys — leading to collaborations, games, and now cards.

 

 

 

 

The 2025 Panini Squishmallows Trading Card Universe

Panini’s first official Squishmallows trading card products released in 2025 are designed to appeal to casual and hobby collectors alike, with base cards, parallels, inserts, and chase ultra-rare hits. Beckett+1

1. Base Set

  • More than 200 cards total across the collection featuring your favorite Squishmallow characters (think classic, holiday, and themed characters). Steel City Collectibles

  • Multiple sets/series planned (including a Series 2 retail release in late 2025). Go GTS - Power of Partnership

📦 Major 2025 Panini Squishmallows Card Products

Panini 2025 Squishmallows Trading Card Mega Box [12 Packs]

  • Retail mega box format (12 packs, 5 cards per pack).

  • Typically themed for broader distribution with parallels and possible exclusives.

Panini Squishmallows Hobby Mega Box

  • Hobby version aimed at collectors.

  • Expected content per box (average):

    • 12 inserts

    • 12 Opti Holos

    • 12 Holo Parallels

    • ~6 numbered parallels (e.g., low-# /99 or /199)

    • Ultra-rare cards like Black Ice (1-of-1) and Color Blast variants
      Steel City Collectibles

Panini 2025 Squishmallows Trading Card BLASTER Box [6 Packs]

  • Smaller retail box with 6 packs — good for casual collectors.

Squishmallows Series 2 Blaster Box (Panini 2025)

  • Series 2 retail blaster configuration with parallels.

  • Series 2 adds new inserts (Buddy, Nature, Prehistoric) and retail/exclusive parallels like OptiChrome Orange or White Mojo. Go GTS - Power of Partnership

Halloween-Themed Cards

Panini Squishmallows Halloween Pack

3 cards per pack — typically includes 1 base, 1 insert, and 1 parallel. Over 100 cards in this themed series with 6 different parallel versions and super-rare serialized cards to chase. Midwest Cards

Panini Squishmallows Halloween Bundle

A box/bundle of packs aiming to complete the Halloween base set and chase foil parallels.

What You Can Expect in a Pack (Typical Content & Odds)

Because official Panini pack odds haven’t been publicly posted yet, these are inferred from product descriptions and card distribution info online:

Standard Pack Content

  • Retail/Mega/Blaster Packs: Usually 5 cards per pack with mix of base + inserts + parallels. Steel City Collectibles

  • Halloween Packs: Typically 3 cards per pack (base, insert, parallel). Midwest Cards

Chase & Inserts

Collectors are hunting for:

  • Holo & OptiChrome Inserts (shiny/foil aesthetic variants). Steel City Collectibles

  • Numbered Parallels (#/199, #/99, etc.), indicating scarcity. Steel City Collectibles

  • Ultra-Rare Chase Cards like:

    • Color Blast variants

    • Black Ice (1-of-1)

    • Possibly holiday or themed exclusives

Exact odds aren’t printed yet, but based on similar Panini non-sports releases:

  • Numbered parallels: perhaps 1 per several packs

  • Ultra-rare 1-of-1 / color blast: often 1 per hobby box or extremely rare
    Exact figures will become clearer once Panini releases official odds sheets and people break boxes.

 

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