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Introduction: “Why the heck are we talking about VeeFriends cards?”

Picture this: It’s late at night, you’re surrounded by graded slabs, unopened boxes, and a half-drunk mug of coffee (or maybe ginger tea; don’t judge). You see a box marked “VeeFriends” and think: “Wait — is this a toy collab, a card set, or an existential lifestyle statement?”

Yes. It’s all three. The 2025 Topps Chrome VeeFriends release is where the worlds of designer toys, entrepreneur-mindset fandom, and hobby card chasing collide. And I’m here to walk you through what it is, why it matters, what the odds look like, and maybe convince you whether you should rip one (or stare longingly at it on your shelf).

What are VeeFriends, anyway?

Before we rip into the card set, let’s understand the brand: VeeFriends is the intellectual-property universe created by Gary Vaynerchuk (yep, the GaryVee). The characters are whimsical, collectible figures (the “monsters” of his world), often hidden in blind box toys, and the community is passionate. Enter: The toy line meets collector culture.

Now, imagine taking those characters, adding the high-shine finish of Topps Chrome (that glossy, refractor-lovin’ goodness), adding artist sketches and autographs, and you’ve got a wild hybrid: part investment card set, part creator-toy pop culture piece.

 

 

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The product: 2025 Topps Chrome VeeFriends — what’s inside?

Here are the main details:

  • The base set is 100 cards, each featuring a VeeFriends character. Each card is printed in Chrome stock (premium finish), including the myriad variants and parallels. That means every “cute gremlin-monster” gets a chance to be shiny.

  • The product comes in multiple formats: There’s a Hobby box, and also a Value Box (blaster) version. The Value Box is 8 packs × 4 cards per pack (and guarantees 4 Blaster-exclusive Yellow Refractors). The Hobby format gives more chase potential per box.

  • Topps officially confirms major chase content: Manga Speckle parallels (for all 100 base characters), Sketch Cards (artists drawing characters), and ultra-rare Blank Canvas Sketch Cards drawn by Gary Vee himself. On top of that: Chrome card finish, numbered parallels up to SuperFractor 1/1, insert subsets like VeeFriends Y2K, Iconics, Game On, and more.

  • Some packaging includes a keyring display case (in one of the smaller “10th Anniversary” boxes) — yes, collector-nerd bliss.

The chase tiers + pack odds (the good part)

Now we get into the meat: the odds. According to the Topps official Odds PDF (Hobby and Value Box), here’s what you’re really eyeballing.

Parallels (base characters)

Hobby box odds / Value Box odds (blaster) – yes, we’ll grit our teeth at the “1 in X” math:

  • Refractor: 1:2 (Hobby) | — (not listed for blaster)

  • Yellow Refractor (Blaster-only): — | 1:2

  • Shimmer Refractor: 1:26 | 1:34

  • RayWave Refractor: 1:32 | 1:42

  • Wave Refractor: 1:43 | 1:56

  • VF Green: 1:65 | 1:85

  • Pink: 1:85 | 1:112

  • Gold: 1:128 | 1:167

  • Purple: 1:223 | —

  • Orange: 1:255 | 1:334

  • Black: 1:636 | 1:835

  • Red: 1:1,271 | 1:1,670

  • SuperFractor 1/1: 1:6,354 | 1:8,346

(When I say “you’re eyeballing,” I mean you might need to sell a bike or eat instant ramen while you wait.)

Manga Speckle Set

Parallels just for the Speckle finish (all 100 characters):

  • Manga Speckle: 1:8 | 1:24

  • Orange Speckle: 1:255 | 1:334

  • Purple Speckle: 1:636 | 1:835

  • Red Speckle: 1:1,271 | 1:1,670

  • Black Speckle: 1:6,354 | 1:8,346

Insert subsets (Non-Auto)

  • Topps 1975 Variation: 1:339 | 1:446 (SuperFractor: 1:25,415 | 1:33,382)

  • VeeFriends Y2K: 1:735 | 1:2,205 (Spectra: 1:2,780; Sparkle: 1:6,950; Tekno: 1:13,899; SuperFractor: 1:69,494 | 1:69,546)

  • Iconics: 1:1,300 | 1:3,900

  • Game On (Blue base): 1:702 | 1:703 (with harder parallels up to SuperFractor ~1:69K)

  • ERUPT!: 1:3,000 | 1:9,000 (Black Lava /10: 1:6,950; SuperFractor ~1:69K)

Sketch Cards & Blank Canvas

  • Sketch to Screen: 1:9 | 1:27 (plus harder color variants/SuperFractor)

  • Artist Sketch Cards: 1:310 | 1:345

  • Blank Canvas Sketch (Gary Vee): 1:16,350 | 1:18,461

Autographs

  • Entrepreneur Elf’s Favorite Entrepreneurs Auto: 1:390 | 1:440

  • Red Auto: 1:20,949 | 1:20,965

  • Auto SuperFractor: 1:104,743 | 1:104,821

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Why this matters — and why you might want to rip it

The “why it matters” part:

  1. Intersection of fandoms — toy collectors + card collectors = double the market.

  2. Creator credibility — Gary Vee is not just branding; his signature and involvement manifest in the set. That adds long-term interesting bits (artist autos).

  3. Familiar Chrome architecture — If you’ve ripped Topps Chrome sports sets, this feels analogous, so you know what you’re doing, but with a fun twist.

  4. Display appeal — These aren’t just cards; they’re art pieces. Imagine a framed gold /50 of a VeeFriend character on your wall alongside your slabbed sports rookies.

  5. Relative novelty — Being a first-of-its-kind collaboration means this could hold a special place in the “first edition” shelf (if you believe in that angle).

The “why you might hesitate” part:

  • If you only collect sports rookies or value card performance stats, this set might feel “out of lane.”

  • The chase structure is deep; if you’re not prepared to chase parallel ladders and insane odds, you might feel frustrated.

  • Market for non-sports sets can be more volatile: demand hinges on community interest in VeeFriends + crossover appeal.

  • Value may depend more on aesthetic, rarity, and brand momentum than “future superstar rookie” narrative.

Humor time: Card-Dad thoughts while ripping a box

(Deep breath.)

I open the hobby box. And step 1: I hear the shhh-k-crack of the pack wrapper—like an audition for a horror movie. I pull the first pack: 4 cards. Great. A refractor of “Entrepreneur Elf” in lime green. I sip my coffee, nod like “good start.” I lean in for pack two: There’s a sketch card! I swear it looks like Gary Vee shouted “Hustle!” and someone caught it mid-scream. I flirt with the idea of getting it graded.

Then three packs later: I pull a Gold /50 of “Chef Labubu”. My heart skips. Do I sell it? Do I frame it? Do I tell my wife “it’s art”? She raises an eyebrow. Meanwhile, I imagine the SuperFractor 1/1 swirling in some deep-pockets auction where people gasp over its mirror finish and stylised face.

As I rip pack eight: I whisper to my LCS Gatorade bottle “please be an auto…” but it’s just a base refractor of “Space Labubu”. I sigh, but I slip it into a magnetic toploader anyway because I like the art. I close the box and pat myself on the back: I didn’t overspend, I got a couple of nice hits, and I now own something weird-cute with Chrome finish. Bonus.

My take: Should you collect this set?

Short answer: Yes, if you:

  • Enjoy non-sports card collecting or are open to cross-collecting.

  • Appreciate design, rarity, and the hobby as art form.

  • Want a new chase path that feels different but still structured.

  • Are comfortable with the odds and treat grading/holding long term as part of the plan.

Maybe hold off—or be selective—if you:

  • Only collect sports rookies and care about fluctuations in play/points/stats.

  • Hate blind‐odds or don’t want to deal with 1:6,000 odds for some chase.

  • Want more proof of market liquidity for non-sports sets (still early).

Personally? I’m dipping in. I grabbed one hobby box, one value box, and have privilege of framing “Gold /50 Chef Labubu” next to my graded sports rookies. I treat it as “fun surprise piece” and display-worthy card. If it surprises me with a super-rare pull, that’s gravy. If it sits stable, I’m fine too — because I like the art.

Final thoughts: The “Art and Rarity” equation

Look, at its core, card collecting is a weird mix of three things: Nostalgia, rarity, and hope for upside. The 2025 Topps Chrome VeeFriends set leans heavily into rarity + crossover appeal (toy + card culture) + designer art aesthetic. So if your hobby self is okay with value being driven more by concept + scarcity than “this guy scored 40 points yesterday,” you’re in for a good ride.

I’ll leave you with this: Frame your pulls. Take pictures. Maybe whisper “Play ball…” to your “Chef Labubu /50” while you sleeve it. Because yes — you’re chasing Chromes, but you’re also chasing a moment where card worlds overlap and something new is born.

Happy hunting, and may your refractors be pristine, your slabbed pops surprisingly tax-write-off-adjacent, and your card chair never give out mid-rip.

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