Gary Vaynerchuk, known as Gary V, has been vocal about his belief in the potential of sports cards as both collectibles and investments. He became particularly influential during the sports card boom around 2019-2021, sharing insights about the market on social media, interviews, and podcasts. Here are some key points he made about sports cards:

  1. Long-Term Investment Potential: Gary V believes that sports cards can be valuable long-term investments, especially if you focus on the right players and cards. He emphasizes investing in iconic players like LeBron James, Michael Jordan, and vintage legends, whose demand is likely to stay strong.
  2. Market Trends & Hype: Gary often warns about the "hype cycle" in the market, where people rush to buy into overvalued cards, particularly rookie cards or speculative investments. He suggests collectors and investors should avoid falling for the hype and instead focus on cards with strong historical significance.
  3. Passion Meets Profit: Vaynerchuk combines his personal love for sports and business acumen, promoting the idea that people can both enjoy collecting and make a profit if they play the market smartly. He likens the sports card industry to the stock market, where knowledge and timing are key.
  4. Future Growth: He has consistently said that the sports card industry will continue growing as more people see its potential as a profitable collectible, citing parallels to trends in sneaker flipping and other collectible markets.

Gary V’s comments have helped drive a new wave of interest in sports cards, but he also stresses caution, encouraging collectors to make informed decisions, rather than being driven purely by hype

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