Time to Start Treating This Like A Real Brand. We’ve got Problems
Topps is a well-known American company that has played a significant role in the trading card and collectibles industry. Here is a brief history of Topps trading cards:
Founding (1938): Topps was founded in 1938 as a chewing gum company by brothers Abram, Ira, Philip, and Joseph Shorin. The company initially focused on producing bubble gum and other confectionery products.
Baseball Cards Debut (1951): In 1951, Topps revolutionized the trading card industry by introducing a set of baseball cards featuring current players. The 1952 Topps Baseball set, in particular, is highly regarded and is considered one of the most iconic sets in the hobby.
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Expansion into Entertainment (1950s-1960s): Topps expanded its product offerings beyond sports into entertainment. The company produced trading cards for popular television shows, movies, and celebrities. The 1962 Mars Attacks! set is a notable example from this era.
Introduction of Gum Inserts (1960s): Topps included gum inserts in their trading card packs, adding an extra incentive for consumers to purchase the product. The gum often became a nostalgic element associated with Topps cards.
Expansion into Other Sports (1970s): Topps extended its trading card lines to include cards for various sports beyond baseball, such as football, basketball, and hockey. This broadened the company’s appeal to a wider audience. Competition and Licensing Deals: Over the years, Topps faced competition from other trading card companies like Fleer and Donruss. Topps secured exclusive licensing deals with major sports leagues, which allowed them to be the sole producer of trading cards featuring league logos and team names.
Digital Evolution (2010s): Topps embraced the digital age by introducing digital trading cards and collectibles. The Topps BUNT app, for example, allowed users to collect and trade digital baseball cards.
Ownership Changes: Topps experienced changes in ownership over the years. In 1984, it was taken private in a leveraged buyout. The company went public again in 1987 but faced financial challenges. In 2007, it was acquired by a private equity group led by Michael Eisner.
Potential Acquisition by Fanatics (2021): In 2021, Topps was acquired by Fanatics, a sports merchandise company.
Topps has left an indelible mark on the world of collectibles, particularly through its baseball cards, and has been a key player in the trading card market for several decades. We’ll have to see what the future holds for Topps trading cards, as we move more into the Fanatics era.
Fanatics/Topps has responded to the 1/1 superfractor card incident, saying they are actively investigating. More to come…..