Geoff Wilson is a prominent figure in the sports card collecting community and the founder of Sports Card Investor, a platform and YouTube channel dedicated to helping collectors and investors navigate the sports card market. He provides market insights, trends, and investment advice on buying, selling, and collecting cards. His platform includes tools for tracking card values and market data, along with educational content on how to invest in sports cards wisely.

Wilson's influence grew with the recent sports card boom, and his content focuses on bridging the gap between traditional collectors and new investors entering the market. His platform has become a go-to resource for those looking to profit from the sports card industry, and he often hosts interviews with industry insiders and athletes.

Wilson’s work has helped to popularize the concept of viewing sports cards not only as collectibles but also as an asset class, much like stocks or cryptocurrency.